When selecting a name for a small business, there are multiple strategies, rules, suggestions, checklists, best practices, pages and pages of advice. I did not use any of the expert advice. Just Kelly was the first thing that came to mind and I didn’t think about it anymore.
I did and still do contract jobs and volunteer advocacy projects. I am involved in several community projects. I participate in workgroups. I was and still am asked who I work for or who I was with and my response would be, I’m not with anyone, it’s just me. Any time someone asked me how I wanted to be introduced, I would say, I don’t know, just Kelly. It stuck. It became an inside joke.
